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Keywords: Inclusivity
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Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (5): 596–613.
Published: 25 July 2022
...Andrea Lucarelli Purpose This study aims to outline an axiology of inclusivity, which can facilitate self-reflection on the possible impact of acting and pursuing a more inclusive branding and marketing for places. Design/methodology/approach By deconstructing the main assumption, which...
