..., India. Design/methodology/approach This research adopts a grounded theory approach and undertakes 31 in-depth interviews with consumers in India. The data is analyzed inductively and iteratively simultaneously with data collection. Findings The study uncovers that sociocultural normative...

...Subhadip Roy; Shamindra Nath Sanyal Purpose This study aims to explore the dimensions of perceived consumption vulnerability (PCV) for the elderly citizens (EC) in India and its consequences. Consumer vulnerability is a recent and important construct for marketers and policymakers to understand...

... with embedded word association techniques) were conducted among audience from heterogeneous demographic backgrounds from India. Content and thematic analysis were carried out on the FGD transcripts and the word association test results to generate findings. Findings The findings indicate seven themes...

... on the latter. Yet, there is a paucity of scholarship on the buyer-supplier transactions. Ardhendu Shekhar Singh can be contacted at: shekhar.ardhendu@gmail.com © Emerald Group Publishing Limited 2014 Case studies Non-profit organizations Handicrafts Retailers India Scholarship...

... to contemporary, from luxury to necessity, from expensive to affordable, from a two‐wheeler to four‐wheeler social transformation, and from the point of view of the Indian value system. Ethnoconsumerism Cultural branding Brand identity Indian consumer Global markets Brands India The central...

.../methodology/approach The current study focuses on the body and spirit. Self‐reflective empirical narratives from China and India evidence interpretive findings that suggest that crystallization help us to create an emic understanding of those studied and affirms our commitment to them. Findings...

... of this paper is to identify critical incidents from China and India, and use theoretical concepts from buyer‐supplier literature to explain the outcome success or failure. Design/methodology/approach The paper uses the critical incident technique to capture retail buying decisions that resulted in either...