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Journal Articles
Qualitative Market Research: An International Journal (2018) 21 (3): 375–400.
Published: 11 June 2018
...: “decision-making drive” and “decision-making drag”. Decision-making drive is a mental momentum created when one or more factors that enhance decision-making readiness are present. This momentum tends to accelerate the decision-making process and shorten the information search process, leading to a reduction...
