... contribute to two areas of research: consumer information search and consumer shopping behaviors in retail environments. An examination of the role of browsing offers an empirical extension to the information acquisition framework. © Emerald Group Publishing Limited 2010 To identify patterns...

... and effective source of information. The Internet has several advantages as an information source. First, it provides accessibility to information: search engines simplify and reduce the time and effort related to search activity. Also, “search agents” increase the consumer control and automation...