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Keywords: Information technologies
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Journal Articles
Qualitative Market Research: An International Journal (2015) 18 (3): 346–361.
Published: 08 June 2015
... the implementation of a new information technology system called “Visual Marketing REL”, which furnishes eye-tracking measures, the authors were able to produce important information relative to the layout organization of to the Italian olive oil shelf, a strategic product of the agro-food chain. The research uses...
