... posed by the pandemic is explained using self-determination theory and diffusion of innovation theory. Findings One of the most significant impacts of the crisis was the disruption in the regular supply chain network on which the studied retailers relied for their traditional buying. The retailers...

... processes; the impact of DMCs in channel integration that changes with respect to agents and distributors. Producers and distributors developed networking, market adaptation and innovation capabilities. At the same time, agents also developed market orientation capabilities to provide relevant product...

...Shyama V. Ramani; Ajay Thutupalli; Eduardo Urias Purpose This paper aims to study how multinational enterprises (MNEs) can best integrate legitimacy concerns into their new product-launching strategy to successfully introduce high-value hi-tech innovations in emerging countries. Design...

...), providing motivation to examine functional and hedonic underpinnings of e-book versus printed book usage. Each of these factor dimensions is discussed in greater detail below. Extended self Innovation Consumer behavior E-books Self-concept Printed books E-books continue to surge in both...

...Hans Ruediger Kaufmann; Demetris Vrontis; Alkis Thrassou; Hela Chebbi; Dorra Yahiaoui Purpose The purpose of the research is to utilize and expand on existing knowledge on organizational value‐based innovativeness, towards the development of the “strategic reflexivity” concept, for businesses...

... how the event would take place in an ideal world. © Emerald Group Publishing Limited 2010 Narratives Metaphors Customer services quality Innovation The purpose of the paper is to present a new, combined projective technique, which we put forward as the event‐based narrative...

...Philipp Broeckelmann Purpose The purpose of this paper is to show how projective techniques – in particular cartoon tests – give useful insights when used as a tool for conducting marketing research into innovative products and services. The paper presents results from four studies on mobile...

...Marylouise Caldwell; Paul Henry; Cynthia M. Webster; Richard Seymour; Kate Daellenbach Purpose To thrive in today's competitive marketplace, businesses constantly need to search for opportunities to develop and be tuned into consumers as innovators. With this in mind, the purpose of this paper...

... age of business as a great human “subjective” exercise. A methodology that in the less traditional academic sense is “unusual, intriguing, fun and engaging” is innovatively employed in this small tradable service firm study to facilitate self‐expression among the respondents about particular e...

... to the integration of the Internet with key business functions. These case studies also provide insights into the innovative ways that can be used to reposition a firm, its marketing strategy, services and products, both within the national and the global marketplace. Established firms, in addition to new businesses...

... in the area of technological innovation as the basis for developing a wider argument with respect to e‐business. Argues that what is currently referred to as e‐business is a relatively poorly developed bundle of technologies that have yet to achieve full application in order to deliver optimum benefit. Also...