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Keywords: Integration
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Journal Articles
Qualitative Market Research: An International Journal (2021) 24 (5): 653–682.
Published: 24 August 2021
...Paula Andrea García Ortiz; Haydée Calderón García; Teresa Fayos Gardó; Nidia Roa Vivas Purpose This paper aims to determine the relationship between dynamic marketing capabilities (DMCs) and the integration of distribution channels of exporting companies from Latin American (LATAM) countries...
