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Keywords: Integrative literature review
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Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (4): 492–510.
Published: 25 July 2022
... ethnography, digital ethnography, netnography and the post-application programming interface ethnography. The integrative literature review adds clarity depicting the main premises and procedures of each method. The present analysis positions the different methods considering two dimensions: the focus...
