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Keywords: Intellectual and emotional assets
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Journal Articles
Qualitative Market Research: An International Journal (2020) 23 (4): 697–723.
Published: 14 July 2020
... empirical insights were offered. Findings This study recognised three components of intellectual and emotional assets (knowledge and competence; digital technology; and reputation) and their influences on business performance. Research limitations/implications The focus on small- and medium-sized...
Journal Articles
Qualitative Market Research: An International Journal (2019) 22 (5): 609–637.
Published: 11 November 2019
... and entrepreneurs operating within the retail sector. Perceived quality Competences Intellectual and emotional assets Knowledge and competence Marketing management capability Tangible and intangible assets Corporate reputation Trust As Foroudi et al. (2017a) claim, firms with better...
