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Keywords: Interaction tools
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Journal Articles
Qualitative Market Research: An International Journal (2024) 27 (1): 156–176.
Published: 20 December 2023
... to their positive and negative perceptions of e-commerce and interaction tools used in luxury brands websites and also their expectations. Practical implications This study defines guidelines for managers to develop luxury brand websites that correspond to their target. Originality/value The originality...
