Keywords: Internationalisation
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Journal Articles
Qualitative Market Research: An International Journal (2016) 19 (1): 84–100.
Published: 11 January 2016
... could be understood in real time as opposed to in hindsight. Findings – While the key decision-maker is likely to be the owner/manager in small newly internationalising firms, a variety of factors will affect the decision to start exporting including the influence of the management team...

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