...Michel Rod; Nick Ellis; Tim Beal Purpose The purpose of this paper is to explore the role and influence of cultural intermediaries in the developing wine markets of Japan and Singapore by taking a discursive view of relationships amongst these cultural intermediaries, as well as between them...

... in Japan. Design/methodology/approach Through analysis of online consumer stories about their trip experiences, Heider's balance theory is applied to visitors' trip experiences. Follow‐up contact with the consumers allows application of autodriving methodology to gather additional post‐trip insights...