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Keywords: Jewelry
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Journal Articles
Qualitative Market Research: An International Journal (2021) 24 (3): 302–325.
Published: 02 November 2020
... these CSR activities to consumers. Therefore, this study aims to explore two questions: are luxury jewelry brands communicating CSR (including women’s empowerment) in their advertising? And how should luxury jewelry brands communicate CSR messages in their advertising? Design/methodology/approach...
