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Keywords: Justice theory
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Journal Articles
Qualitative Market Research: An International Journal (2021) 24 (3): 375–395.
Published: 28 May 2021
... models have considered the history of the relationship, attributions for the breach of trust and trust repair strategies as drivers of trust. We expand this model to include justice theory as a direct mediating mechanism. Second, we suggest the need to focus the verbal repair strategy on the message...
