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Keywords: KOL
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Journal Articles
Unveiling user responses to AI-powered personalised recommendations: a qualitative study of consumer engagement dynamics on Douyin
Available to Purchase
Qualitative Market Research: An International Journal (2025) 28 (2): 234–255.
Published: 11 December 2024
... these recommendations affect user satisfaction and purchase intention, while also addressing potential privacy concerns. In addition, the research investigates the influence of AI-recommended product presentation, timing and placement, as well as social factors such as key opinion leaders’ (KOLs) influence on consumer...
