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Keywords: Knowledge sharing
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Journal Articles
Qualitative Market Research: An International Journal (2015) 18 (3): 320–345.
Published: 08 June 2015
...Sarah Sloan; Kelli Bodey; Richard Gyrd-Jones Purpose – The purpose of this paper was to explore the role knowledge sharing plays in both firm-sponsored (FS) and user-generated (UG) Online Brand Communities (OBCs) on Facebook. Branding through online mediums is an under-researched area...
