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Keywords: Korea
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Journal Articles
Qualitative Market Research: An International Journal (2013) 16 (1): 53–75.
Published: 11 January 2013
...Giana M. Eckhardt; Nikhilesh Dholakia; Soonkwan Hong; Chang‐Ho Kim Purpose The purpose of this study is to present a theoretical framework to demythologize Asian consumers' cultural and ideological narratives in relation to the newly emerging popular culture developed in Korea, widely known...
