Keywords: Labelling
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Journal Articles
Qualitative Market Research: An International Journal (2010) 13 (4): 389–413.
Published: 07 September 2010
...‐of‐pack nutrition labelling schemes on food products and the healthiness of their diets. Design/methodology/approach To this end, photographs of ten German middle‐class families at different stages of the family lifecycle were taken at the point of purchase (during a shopping trip made by the main...

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