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Keywords: Leisure activities
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Journal Articles
Using triangulation and multiple case studies to advance relationship marketing theory
Available to Purchase
Qualitative Market Research: An International Journal (2009) 12 (3): 307–320.
Published: 12 June 2009
... 2009 Relationship marketing Qualitative methods Leisure activities Australia The use of multiple data sources can provide the case study researcher with a richer set of data and promote the transferability of the study's findings (Lincoln and Guba, 1985 ; Yin, 1994). The process...
