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Keywords: Leximancer
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Journal Articles
Tackling social media data analysis: Comparing and contrasting QSR NVivo and Leximancer
Available to Purchase
Qualitative Market Research: An International Journal (2019) 22 (2): 94–113.
Published: 08 April 2019
...Violetta Wilk; Geoffrey N. Soutar; Paul Harrigan Purpose This paper aims to offer insights into the ways two computer-aided qualitative data analysis software (CAQDAS) applications (QSR NVivo and Leximancer) can be used to analyze big, text-based, online data taken from consumer-to-consumer (C2C...
