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Keywords: Lifestyle
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Journal Articles
Qualitative Market Research: An International Journal (2018) 21 (2): 143–165.
Published: 09 April 2018
...Dave Crick; Shiv Chaudhry; James M. Crick Purpose The purpose of this study is to investigate the need for an evolving business model that accounts for social, as well as business-related risks/rewards considerations, that is, for owner-managers with lifestyle as opposed to growth-oriented...
