...Paul Henry; Paul Henry Purpose The purpose of this paper is to examine the role of self‐fulfillment motivation in shaping lifestyles. Gewirth's conceptualization is delineated in which self‐fulfillment occurs when one's deepest aspirations and best capabilities are brought to fruition. Design...

...Charles Dennis; Lisa Harris; Caroline Bekin; Marylyn Carrigan; Isabelle Szmigin Purpose To broaden the scope of our knowledge of collective voluntarily simplified lifestyles in the UK, by exploring whether voluntary simplifiers achieve their goals by adopting a simpler life. Design/methodology...

... communications Consumer behaviour Lifestyles United Kingdom Young people The aim of this paper is to explore the realities that exist in the Internet experiences of young adults. The findings are presented using the metaphor of Dorothy’s fictional journey through the land of Oz as depicted...