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Keywords: Lipstick effect
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Journal Articles
The “magic lipstick”: luxury values in an economic downturn
Available to Purchase
Qualitative Market Research: An International Journal (2025) 28 (4): 695–727.
Published: 23 May 2025
... framework. Design/methodology/approach This study was qualitative and interpretive in nature. The authors interviewed 16 female luxury consumers during the 2022–2024 economic downturn in the UK and thematically analysed the data. Findings The term “lipstick effect” refers to increased consumption...
