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Keywords: Local identity
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Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (4): 607–624.
Published: 29 April 2025
... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only City branding Cocreation Emotional attachment Local identity Sustainability Tourism A city’s brand identity should elicit shared meanings, positive emotional associations and collective memories of cultural...

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