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Keywords: Longitudinal study
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Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (1): 101–121.
Published: 14 August 2024
.../by/4.0/legalcode Corporate branding Entrepreneurship Entrepreneurial identity Founder identity Identity work Longitudinal study Role of founders Small firm branding Small and medium enterprises (SMEs) Start-ups Furthermore, our framework incorporates literature on founder identity...
Journal Articles
Qualitative Market Research: An International Journal (2021) 24 (4): 497–520.
Published: 10 May 2021
... using two methods and two discrete data sources: semi-structured interviews with Tunisian politicians and citizens; and media data from TV political talk shows. Interviews Longitudinal study Tunisia Trust repair Political marketing Media data In the recent past, surveys have...
