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Keywords: Longitudinal study
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Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (1): 101–121.
Published: 14 August 2024
... into the journey of two small firms, closely tracking their development from the initial exploratory steps of founders to the establishment of a more mature firm brand. Our investigation takes a unique perspective, as we conducted a longitudinal study following these firms and their market dynamics over the span...
Journal Articles
Qualitative Market Research: An International Journal (2021) 24 (4): 497–520.
Published: 10 May 2021
... play in the trust repair process. Julie Robson can be contacted at: jrobson@bournemouth.ac.uk 27 02 2020 16 10 2020 08 12 2020 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Interviews Longitudinal study Tunisia Trust...
