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Keywords: Luxury values
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Journal Articles
The “magic lipstick”: luxury values in an economic downturn
Available to Purchase
Qualitative Market Research: An International Journal (2025) 28 (4): 695–727.
Published: 23 May 2025
...Dmytro Moisieiev; Chen Ren; Padmali Rodrigo; Hiba Koussaifi; Shelly Chapman Purpose This study aims to investigate how consumers understood luxury during an economic downturn and the values they gained from consuming luxury in a downturn and to refine the existing dimensions of the luxury value...
