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Keywords: Made in China
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Journal Articles
Qualitative Market Research: An International Journal 1–16.
Published: 05 August 2026
...Anna Tikhomirova; Ekaterina Pankina Purpose This study aims to explore how consumers reevaluate deeply integrated country-of-origin ( COO ) stigmas in the context of market disruption. The authors aim to examine consumers’ perceptions of “Made in China” and highlight the legitimation mechanisms...
