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Keywords: Management
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Journal Articles
Qualitative Market Research: An International Journal (2014) 17 (1)
Published: 07 January 2014
... Findings – Social implications – Originality/value – Keywords: Celebrity, Context, Elite, Football, Interviews, Management, Organization, United Kingdom http://www.emeraldinsight.com/10.1108/QMR-01-2014-001 This article originally appeared in Volume 15 Number...
Journal Articles
Elite interviewing and the role of sector context: an organizational case from the football industry
Qualitative Market Research: An International Journal (2012) 15 (4): 438–464.
Published: 31 August 2012
... notion of celebrity have seen fresh interconnected developments. The purpose of the paper is to consider the literature on elite interviewing both generally and more specifically against a backdrop of an organization and management disciplinary setting. Importantly the paper examines and surfaces...
Journal Articles
Qualitative Market Research: An International Journal (2001) 4 (4): 207–216.
Published: 01 December 2001
...Mel Prince; Mark Davies Traditional focus group methodology involves an individual trained moderator who manages the whole process from writing the focus group guide that directs the topics pursued, the interaction with participants, to interpretation, reporting and client feedback. Since...
