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Management consultant meets a potential client for the first time: the pre‐entry phase of consultancy in SMEs and the issues of qualitative research methodology

Ivana Adamson
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2000) 3 (1): 17–26.
https://doi.org/10.1108/13522750010310415
Published: 01 March 2000
...Ivana Adamson The day‐to‐day operations in small to medium‐sized enterprises (SMEs) tend to reach a bottleneck before the owner‐managers think of engaging an external expertise to help. By then the situation is often difficult to salvage, and management consultants tend to get blamed...
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