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Keywords: Management education
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Journal Articles
Qualitative Market Research: An International Journal (2000) 3 (4): 215–218.
Published: 01 December 2000
... Methodology Management education This very readable research methods textbook is now in its second edition. Whilst the target audience is primarily undergraduate business and management students, the book can usefully be read by postgraduate students. I have used the first edition with both groups...
