... is that it is a special case of the utilitarian function. Increasing one’s knowledge about the attitude object helps in achieving the primary goal (Locander and Spivey, 1978). Qualitative research Scale development Market segmentation Multi-method research Benefits-sought Functional approach...

...Paul Henry Tim   Butler and Paul   Watt . Understanding Social Inequality . London : Sage   2007 . , ISBN: 0 7619 6370 7 Social class Market segmentation Classification Marketing theory Social class has long been employed as a segmentation variable...

... used by members of a particular group in selecting particular service providers, and the extent to which this relied on the group. Generalising the findings will require comparison and replication with other groups. Ethnography Research methods Sampling methods Market segmentation...

... segmentations can prove disappointing when looking for differences between groups on behavioural or brand preference measures. Clusterwise regression, a form of latent class segmentation, offers an alternative approach to establishing meaningful market segments, and we present a case study using this technique...