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Keywords: Market studies
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Journal Articles
Qualitative Market Research: An International Journal (2026) 29 (3-4): 466–489.
Published: 09 July 2026
... or retrospective framing tool, this paper develops a systematic, transparent procedure for empirically identifying translation moments as they unfold. By integrating PoT with CMM, the study extends the methodological repertoire of market studies and demonstrates how distributed agencing can be traced in real time...
Journal Articles
Qualitative Market Research: An International Journal (2026) 29 (3-4): 443–465.
Published: 05 May 2026
..., 2023). Qualitative methodology Relational thinking Liquid modernity Market studies The conduct of qualitative fieldwork in market environments increasingly characterized by legal uncertainty, unstable market conditions and fluid role responsibilities presents a significant challenge...
