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1-2 of 2
Keywords: Market studies
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Journal Articles
Qualitative Market Research: An International Journal 1–24.
Published: 09 July 2026
... or retrospective framing tool, this paper develops a systematic, transparent procedure for empirically identifying translation moments as they unfold. By integrating PoT with CMM, the study extends the methodological repertoire of market studies and demonstrates how distributed agencing can be traced in real time...
Journal Articles
Qualitative Market Research: An International Journal 1–23.
Published: 05 May 2026
... 2025 24 09 2025 11 02 2026 19 03 2026 24 03 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Qualitative methodology Relational thinking Liquid modernity Market studies The conduct of qualitative fieldwork...
