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Keywords: Marketing information systems
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Journal Articles
Qualitative Market Research: An International Journal (2001) 4 (1): 52–61.
Published: 01 March 2001
...Nicholas J. Ashill; David Jobber At the very core of Marketing Information Systems (MkIS) design is the identification of the marketing information needs of decision‐makers. Information needs can be defined as the user specifications of information characteristics involved in information seeking...
