.... Longitudinal research aids in establishing causality, and this was evident in this research, as the negative influence of psychopathic leadership was monitored over time. © Emerald Group Publishing Limited 2016 Toxic leadership Corporate psychopaths Marketing management Marketing practice...

... Alcoholic drinks Marketing management Consumer behaviour Such a test is not definitive, since different sections of society tend to have differing ethical views. As a result, the reasons for a product being considered unethical may differ from one section of society to another, and indeed may...

... firms operate harmonious, family‐oriented practices (Werbner, 1984). Alternatively, they have been viewed as “sweatshops” and businesses that exploit working practices (Mitter, 1986). © Emerald Group Publishing Limited 2004 Private ownership Ethnic groups Marketing management...

...Anne Broderick © MCB UP Limited 2000 --> Marketing research Marketing management There are few more challenging propositions in the world of academic publishing than writing or editing an introductory textbook on marketing that offers something new to its readers. Keith Blois...

... Marketing management Marketing research Methodology Small firms Siu and Kirby (1998) propose using an integrative approach ‐ blending the process model and the contingency approach ‐ to build and advance small firm marketing theory. Though this approach provides possible ways to redress...