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Keywords: Marketing practices
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Journal Articles
Qualitative Market Research: An International Journal (2012) 15 (4): 385–403.
Published: 31 August 2012
...Hans Ruediger Kaufmann; Constantinos‐Vasilios Priporas; Chris A. Vassiliadis; Nikolaos D. Stylos Purpose The purpose of this study is to discover the extent to which the marketing practices of Greek ski centers take into consideration visitors' preferences and the interests of other stakeholders...
