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Keywords: Meaning transfer
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Journal Articles
The artist and the photograph: a semiotic analysis of consumers’ experiences with photographs
Available to Purchase
Qualitative Market Research: An International Journal (2022) 25 (2): 256–271.
Published: 11 February 2022
...Emmanuella Plakoyiannaki; Georgia Stavraki; Vasiliki Tsapi Purpose This study aims to address research calls to investigate how (visual) consumption experiences carry and convey meanings to individuals. Applying McCracken’s meaning transfer model to a photographic exhibition, the authors expand...
Journal Articles
Understanding meaning transfer in celebrity endorsements: a qualitative exploration
Available to Purchase
Qualitative Market Research: An International Journal (2016) 19 (3): 266–286.
Published: 13 June 2016
...Varsha Jain; Subhadip Roy Purpose Of the three major streams of research in celebrity endorsements, the “Meaning Transfer Model (MTM)” has received the least attention from researchers. In the present study, the authors aim to investigate the basic components of the “Meaning Transfer Model...
