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Keywords: Means-end chain
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Journal Articles
Rita de Cássia Leal Campos, Luiz Henrique de Barros Vilas Boas, Daniel Carvalho de Rezende, Delane Botelho
Qualitative Market Research: An International Journal (2024) 27 (2): 337–355.
Published: 06 February 2024
... 01 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Means-end chain Laddering Personal values Local markets Food safety When selecting food for themselves and their families, consumers deal with a wide variety of options...
Journal Articles
Qualitative Market Research: An International Journal (2014) 17 (3): 264–282.
Published: 03 June 2014
... tourism Perceived risk Means-end chain Personal values Soft laddering Medical tourism is a recent collocation of two terms that could be called antonyms. While the noun tourism evokes pleasant ideas such as unwinding, traveling, discovering new or even exotic countries and contains...
