...Hannele Kauppinen-Räisänen; Hanna Leipämaa-Leskinen; Katariina Sorvari; Veera-Iiris Rantanen Purpose This study aims to approach the meat paradox – the conflict between meat consumption and concern for animals – from a sociocultural perspective, exploring the sociocultural meanings assigned...

... about the issue. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Cultural categories Horsemeat Meat paradox Semiotic square Although we often do not realise it, our daily eating decisions concerning which foods to eat and which foods...