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Keywords: Mediation analysis
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Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (2): 293–318.
Published: 10 March 2022
... © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Green marketing Mediation analysis Self-congruity theory Consumer judgment Projective technique Social judgment theory Green behaviors The green product market continues to evolve...
