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Keywords: Memes
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Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (4): 652–665.
Published: 06 May 2025
...Matthew P. Bunker Purpose This study aims to explore the cultural narrative of problems and coping behaviours of the 2020 Coronavirus pandemic-related memes portrayed during that period. The approach used to accomplish this aim was to view the memes through the perspectives of primary...
Journal Articles
Qualitative Market Research: An International Journal (2024) 27 (1): 1–18.
Published: 30 October 2023
...Christopher Vardeman Purpose As a result of increasingly pervasive public social media use over the past decade, brands and marketers have begun to use internet memes as digital advertising vehicles, with some using specialized professionals to create memetic ad content. Despite this, little...
