Keywords: Memes
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Journal Articles
Qualitative Market Research: An International Journal (2024) 27 (1): 1–18.
Published: 30 October 2023
...Christopher Vardeman Purpose As a result of increasingly pervasive public social media use over the past decade, brands and marketers have begun to use internet memes as digital advertising vehicles, with some using specialized professionals to create memetic ad content. Despite this, little...

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