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Keywords: Men
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Journal Articles
Challenges to masculinity in a feminized digital space: Men as autonomous online agents on Pinterest
Qualitative Market Research: An International Journal (2019) 22 (2): 180–199.
Published: 08 April 2019
...David E. Williams; Elly-Jean Nielsen; Melanie A. Morrison; Todd G. Morrison Purpose This study aims to explore the perceptions and reactions of men, who participate in a female-dominated online consumption space. It looked at the process of men, (re)negotiating their digital gendered identity...
