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Keywords: Merck
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Journal Articles
Qualitative Market Research: An International Journal (2017) 20 (2): 208–225.
Published: 10 April 2017
... seeds by Monsanto in India and a HIV/AIDS drug cocktail by Merck in Brazil. Findings Legitimacy construction can serve MNEs to face challenges successfully while launching high-value hi-tech products in emerging countries. Challenges to MNEs are likely to be founded on a combination of four types...
