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Keywords: Methodological device
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Journal Articles
Qualitative Market Research: An International Journal 1–24.
Published: 09 July 2026
...Amy Mathers; Deirdre O’Loughlin; Annmarie Ryan Purpose This paper extends the process of translation (PoT) by operationalising it as a methodological device for examining market formation in digitally mediated contexts. While PoT has traditionally been applied retrospectively as an analytical...
