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Keywords: Micro-middlemen
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Journal Articles
“Baranda”: structure and praxis of “Onibaranda” (micro-middlemen) in Yorubaland
Available to Purchase
Qualitative Market Research: An International Journal (2021) 24 (3): 326–340.
Published: 04 November 2020
... Baranda Onibaranda Micro-middlemen Informal markets Marketing strategies Market research Ibadan Yorubaland The role of informal markets (where sellers and buyers need to engage in trading through bilateral bargaining) in the development of the African economy cannot be overemphasized. Even...
