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Keywords: Migration
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Journal Articles
Qualitative Market Research: An International Journal (2023) 26 (2): 68–75.
Published: 03 March 2023
... the representational and relational perspectives, contextualising them through the author’s experience of different types of pilgrimage and linking pilgrimage to the wider issues of migration, space and agency. 31 01 2023 03 02 2023 03 02 2023 John Eade can be contacted at: J.Eade...
Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (5): 585–595.
Published: 21 July 2022
... the community has generated around the brand. The shift in meaning created by the brand appropriation is then reintegrated into the brand strategy (Cova and Paranque, 2016). Appropriation Brand hijack Diaspora Displacement Migration Reverse diaspora In this paper, we look at the double...
