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Keywords: Mobile communication systems
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Journal Articles
Qualitative Market Research: An International Journal (2011) 14 (3): 258–273.
Published: 14 June 2011
... Participant observation Ethnography Mobile phones Technology Interpretive consumer research Mobile communication systems Emerging technologies influence marketing research practice in many ways, not least by adding new observational methods to the repertoire of data generation techniques (Lee...
Journal Articles
Qualitative Market Research: An International Journal (2010) 13 (4): 414–429.
Published: 07 September 2010
... are unconscious and not yet manifested in consumers' minds (Koenigstorfer et al., 2008). © Emerald Group Publishing Limited 2010 Market research Qualitative methods Electronic commerce Consumer behaviour Innovation Mobile communication systems The penetration of markets...
Journal Articles
Qualitative Market Research: An International Journal (2007) 10 (2): 183–198.
Published: 10 April 2007
... information‐gathering or monitoring by their managers both negatively and positively. © Emerald Group Publishing Limited 2007 Mobile communication systems Sales force Sales management Performance monitoring The availability of mobile technologies is changing the nature...
