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Keywords: Model
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Journal Articles
Exploring and modelling consumer attitudes towards genetically modified food
Available to Purchase
Qualitative Market Research: An International Journal (2003) 6 (2): 95–110.
Published: 01 June 2003
...Annelies Verdurme; Jacques Viaene The aim of this research is, first, to explore consumer beliefs, attitudes and purchase intentions with regard to genetically modified (GM) food and second, based on this exploration, to develop a hypothetical model which can explain and predict consumer attitudes...
