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Keywords: Monza and Brianza
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Journal Articles
Qualitative Market Research: An International Journal (2016) 19 (2): 173–203.
Published: 11 April 2016
... and governance. Design/methodology/approach A qualitative method was adopted with a case study on Monza and Brianza province (northern Italy) which is strongly involved in EXPO2015 initiatives. The triangulation among multiple sources such as documents, interviews and observation, allow for deeper data...
