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Keywords: Moral disengagement
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Journal Articles
Qualitative Market Research: An International Journal (2020) 23 (2): 217–239.
Published: 06 February 2020
...Nitika Sharma; Madan Lal Purpose This study aims to presents the article regarding the influential role of moral inefficacy and moral disengagement to address green intention and behaviour gap among consumers, and how they attain self-exoneration because of the moral dilemma if any exist...
