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1-4 of 4
Keywords: Motivation (psychology)
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Journal Articles
Qualitative Market Research: An International Journal (2010) 13 (1): 8–23.
Published: 19 January 2010
... Consumer behaviour Consumer goods Motivation (psychology) Video footage to support the content of this article is available at: www.emeraldinsight.com/qmr‐media The front yard is a colorful and joyful scene, with myriads of material objects such as a teddy bear, an old pushchair...
Journal Articles
Qualitative Market Research: An International Journal (2009) 12 (4): 428–442.
Published: 04 September 2009
... these motivations are greater than the general population. © Emerald Group Publishing Limited 2009 Internet Surveys Motivation (psychology) Why do people participate in survey research? Why do they fail to participate? Several motivation theories have been suggested as being potentially...
Journal Articles
Qualitative Market Research: An International Journal (2009) 12 (4): 443–459.
Published: 04 September 2009
... of the marketing mix related to OF. Consumer behaviour Organic foods Motivation (psychology) Trust Decision making Canada Organic food (OF) products have become popular in the last few years throughout the world, as the organic farming “industry” eliminates a number of concerns that consumers hold...
Journal Articles
Qualitative Market Research: An International Journal (2006) 9 (3): 225–242.
Published: 01 July 2006
... their first unit within the system. For instance: Motivation (psychology) Incentives (psychology) Franchising Interviews Franchising is a contractual business arrangement in which a firm grants an individual or company the rights to conduct business in a prescribed manner within a specified...
